Dhamaalshop is a leading destination for online shopping in India, offering some of the best prices and a completely hassle-free customer experience through online marketplaces like eBay, Amazon, Snapdeal, Flipkart and PayTM. The company is selling wide range of items including books, apparel, footwear, lifestyle accessories, consumer electronic items and many more. The company set out to launch an online store during the summer sale season, with plans to drive traffic to it through targeted PR and product reviews.